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  5. DEI

DEI

Septeni Group and DEI (Diversity, Equity & Inclusion)

At the Septeni Group, we have adopted a DEI policy that “respects all human rights, acknowledges diversity, and realizes a way of working where each individual's strengths are demonstrated.” We promote and support diverse work styles based on the belief that each employee of various backgrounds can contribute to the sustainable development of the Group through autonomous and valuable work.

Furthermore, the concept of Septeni's logo is “Resilient, Caring, Exciting.” The “Caring” represents the acknowledgment of diversity. As represented in the Group's symbol, the Septeni Group recognizes DEI as a very important theme and is actively working on it.

Resilient, Caring, Exciting To inspire the world with entrepreneurship Resilience to achieve results by always choosing the more substantial change with an entrepreneurial spirit. Caring to systematize the cycles of growth opportunities and successful experience and share them with others while also accepting diversity. Excitement to accomplish difficult tasks through our unique methods. With these three strengths, we take on the challenge of new markets in a new world.

Awareness Activities

Diversity Month

With the aim of “personalizing” DEI promotion, we have been holding an annual “Diversity Month” since 2021.

We provide opportunities to touch on and think about DEI from various angles through seminars such as “Menstrual Health Education for All,” “The Surprising Story of the Egg,” “Bye Bye Bias! -Awareness of Unconscious Bias, Knowing, Acknowledging and Making the Most of Differences,” “When and How to Educate Children about Sex and Gender,” “Creating Innovation and Promoting Diversity,” and “What Non-Creators Need to Know about ‘Advertising Expression and Backlash.’”

Although participation in these seminars is optional, a total of more than 1,000 employees participated in 2023.

Diversity Award

With the aim of spreading awareness of the significance and benefits of DEI promotion within the Group and demonstrating both internally and externally our active commitment to DEI, we have been holding a group-wide Diversity Award since 2020.

Group employees are invited to submit “initiatives aimed at creating an environment where each individual can play an active role and generate innovation and results.” We invite external judges and present awards to the most highly rated initiatives at the Group Kick-Off at the beginning of each fiscal year.

From 2022, in addition to the general category, we have established a rookie category for employees within their first three years of joining the Group.

Raising Awareness of Unconscious Bias

We are committed to raising awareness of unconscious biases to prevent overlooking individual characteristics due to stereotypes, hindering each person's success, and producing socially undesirable outputs in creations such as advertisements.

For executive officers and managers, we conduct mandatory training, and for employees, we include questions about unconscious biases in the compliance tests taken monthly.

We also conduct an annual survey on the understanding of unconscious biases, sharing the results within the Group and using them to improve our initiatives.

Creating an Environment that Embraces Diversity

Measures Against Discrimination and Harassment

At the Septeni Group, we prohibit discrimination and harassment, including sexual harassment, based on gender, age, nationality, race, ethnicity, religion, thoughts, beliefs, social status, disabilities, sexual orientation, gender identity, gender expression, among other factors. We continuously promote activities to create an environment that prevents these issues, allowing each individual's strengths to be fully demonstrated.

  • Group-wide Learning

    We conduct monthly e-learning for the purpose of preventing and mitigating harassment and considering human rights in advertising expressions, etc.

  • Harassment Prevention Training for Managers

    We conduct harassment prevention training, which is mandatory for managers, with the aim of preventing and mitigating harassment. The training content is practical, incorporating many works and examples.

  • Whistleblowing System

    All individuals who belong to the Septeni Group and who engage in its operations can report or consult using the hotline. An external lawyer serves as the direct contact point for reports or consultations, and the officers and employees who reported or consulted are protected by the hotline regulation.

Work Style Reform Initiatives

2011
Started efforts to balance results and time reduction at the business companies
2015
Established the cross-group 'Work Style Reform Committee'
2016
Introduced the flextime system
2017
Prepared for the introduction of a work-from-home system (trial introduction)
2020
All employees have transitioned to working from home as a principle to prevent the spread of COCID-19
2023
Formally introduced the work-from-home system. Also, renovated the head office, promoting a hybrid work style of both coming to the office and working from home.