Yuichi KounoRepresentative Director, Group President and Chief Executive Officer
SEPTENI HOLDINGS CO., LTD.
May 2025

Accelerating “Focus & Synergy” inside and outside the Group to become a business partner that provides comprehensive support for solving clients’ challenges

In April last year, launching our new management system, I set forth the medium-term theme of Focus & Synergy. Focus refers to reorganizing our business around digital marketing, which is our strength, identifying resource focus areas, and defining our portfolios. Synergy means driving business expansion and creation through enhanced teamwork while leveraging our own assets and resources.

The new theme reflects changes in our operating environment, such as development of technology and more complex and sophisticated client needs. The Japanese internet advertising market was worth ¥3.7 trillion in 2024 and is estimated to be worth approximately ¥5 trillion in 2030*.

*Dentsu Inc., “Japan Advertising Expenditures 2024” and the Company’s estimates

To continue to grow, it is essential for us to be a player that continually adapts to the various changes. Our strategy involves continuously improving our existing businesses and acquiring and enhancing capabilities in adjacent areas centered on digital marketing, and is to establish a business portfolio that comprehensively addresses client issues.

In the fiscal year ending December 2025, we have discontinued the rolling method of the medium-term management policy, and instead, we set a mid- to long-term vision aiming for becoming a corporate entity that achieves both high growth and high shareholder returns with a target net profit of ¥10 billion by 2030. To achieve this, we will cultivate an even stronger commitment than before to generating synergies through teamwork for greater outcomes. By doing so, we plan to naturally expand “four layers of synergy creation”: synergies within businesses, between business segments, in collaboration with the Dentsu Group, and with external partners, involving investments and M&A. We believe this approach will lead to enhanced value for our clients, as well as the expansion of our business performance and an increase in our corporate value.

Click here for Mid- to Long-Term Vision

Our group’s mission is “To inspire the world with entrepreneurship,” and the core of the value creation is “people filled with a strong sense of ownership and entrepreneurial spirit.” We believe our mission is to harness the entrepreneurial spirit of each employee, and through our business activities, to empower not only our clients’ business growth but also the people and industries beyond them, including their end-users. Furthermore, we strive to deliver value to our diverse stakeholders, including shareholders and employees, and to inspire society as a whole while we ourselves continue to grow.

As the demands of society and markets change constantly, we have to update our business and activities based on the philosophy and mission that we have inherited from the past. Our group has a history of growing while changing our core businesses since our founding. We will continue to maintain our stance of continuously checking the alignment between the ever-changing external environment and our mission to inspire the world, leveraging this understanding for our own growth.

Twenty years ago, during my job interview here, our founder and then-president, Mr. Nanamura, shared his vision: “I aim to create a company that is ‘resilient against adversity and adaptable to change.’ Therefore, I want you to tell me about the future, not about the past or the present.”

Within us, this stance and DNA has not changed at all from 20 years ago. We will keep enhancing our corporate value by constantly updating our activities, while addressing the diverse challenges and creating an environment for each employee to unleash their entrepreneurship. To continue to be a company that inspires the world, we aim for a sustainable growth with our clients, shareholders, employees and the society.