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Business Segments & Group Companies

Consolidated Revenue Breakdown

Market Environment and Business Features

Scales of the Digital Marketing and Mass Advertising Markets (units : ¥bn)

The digital advertising market reached 4,046 billion yen and is expected to continue to grow.
Digital advertising continues to diversify due to changes in technology and consumer behavior, such as the increasing use of AI, the expansion of connected TVs, and the growth of vertical video ads on social media.

Group Companies in Each Business Area

Affiliated Company

  • PRIME X.Co., Ltd

    Online real estate marketing business

  • DENTSU DIGITAL INC.

    Digital marketing support business

  • Sports IT Solution, Inc.

    Sports DX support business

Equity Participation, Capital and Business Alliance

Sport

Tokyo United Basketball Club

Basketball

Making an equity participation in Tokyo United Basketball Club
Becoming an official partner

Sint-Truidense VV

Soccer

Making an equity participation in Sint-Truidense VV, a Club in the Belgian First Division A
Becoming a platinum sponsor

AVISPA FUKUOKA

Soccer

Becoming a premium uniform partner of professional soccer club Avispa Fukuoka

Entertainment

Sproot

Making an equity participation in Sproot inc., operating HKT48 and NGT48
Supporting the promotion of DX as an official digital marketing partner

Marketing・AI

beBit

Marketing (UX)

・Making a capital and business alliance with beBit, Inc., providing UX consulting and software services.
・Strengthening integrated marketing support to maximize client LTV.

MYUUU

AI (Dify)

・Making a capital and business alliance with MYUUU, Inc., developing and providing DX solutions utilizing generative AI.
・Supporting corporate growth and innovation through DX promotion by providing generative AI training and AI workflow development.

Aub

Marketing (D2C)

・Making a capital and business alliance with AuB Inc., researching athletes' intestinal flora and providing gut-care products.
・Strengthening D2C business by promoting joint product development and enhancing marketing.

unbot

Marketing (IP/EC)

・Making a capital and business alliance with unbot inc., providing EC and marketing support for the Chinese market.
・Strengthening global EC support and overseas expansion of Japanese IP to support the growth of clients' international businesses.