SEPTENI CO., LTD. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Yusuke Shimizu; hereinafter "Septeni"), a consolidated subsidiary of SEPTENI HOLDINGS CO., LTD. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Yuichi Kouno; Securities Code: 4293), has developed the "Digital Availability Index" as part of its proprietary integrated marketing concept "MXONE." This new solution integrally visualizes brand visibility across search engines, social media (SNS), and generative AI.

Based on unique scoring, Septeni will provide end-to-end support--from integrated strategy design to execution across various platforms--tailored to the behavior of modern consumers who utilize search engines, SNS, and generative AI in complex ways to gather information. Through this initiative, Septeni aims to achieve Conversion Maximization ("CV-MAX").

The Diversification of Information-Searching Behavior: The Importance of "Digital Availability"
In recent years, consumer information-searching behavior has become rapidly diverse and complex. As Google terms "Information Drifting (*)," consumers no longer rely solely on search engines, but instead strategically navigate between SNS and generative AI. In this environment, to secure touchpoints with consumers during their information-gathering phase and become the brand of choice, it is crucial to capture these behavioral characteristics and ensure that the brand is displayed optimally in search results and recommendation feeds across all platforms. In essence, effective Digital Availability has become essential.

However, while tools and execution frameworks specialized for individual platforms have been developed, it remains difficult to grasp the overall visibility--the Digital Availability status--of a brand. As a result, companies face challenges in evaluating various measures holistically, making it difficult to identify which digital shelves require priority improvement or how to allocate marketing investments appropriately.

We believe that this fragmentation of platform-specific measures relative to information-searching behavior is a major bottleneck hindering the total optimization of digital marketing.

Visualizing Brand Visibility Integrally: Digital Availability Index Optimizes Overall Strategy through Proprietary Logic
To address these challenges, Septeni has developed the Digital Availability Index. By integrally visualizing brand visibility across search engines, SNS, and generative AI, and weighting data according to information-searching trends specific to each industry, this index bridges the gap between fragmented platform measures and aims to achieve CV-MAX.

This index quantifies the concept of Digital Availability, calculated through a proprietary logic based on data accessible from each platform, ad placement exposure, and a deep understanding of their respective algorithms. This allows for a holistic evaluation of whether a brand is displayed in a way that catches the consumer's eye in search results and recommendation feeds, taking into account the behavioral characteristics of users gathering information.

Leveraging insights from this score and Septeni's extensive expertise in digital marketing, we identify platforms--the digital shelves--where exposure is underperforming. We then provide end-to-end support, from integrated strategic design to execution, to achieve effective Digital Availability.

Septeni aims to achieve CV-MAX in corporate marketing activities by bridging the fragmentation of platform-specific measures relative to information-searching behavior through our Digital Availability Solution and promoting the more effective integrated marketing as envisioned in the MXONE concept.

(*) Information Drifting:
https://business.google.com/jp/think/consumer-insights/consumer-research2025/ (Japanese only)

[About the Digital Availability Index]
Based on the concept of Digital Availability, the Digital Availability Index is a metric designed to visualize and score brand/service visibility across complex digital touchpoints (search engines, SNS, generative AI, etc.). It supports the design and execution of integrated strategies.

■ Key Features of the Digital Availability Index:
1. Integrated Visualization and Scoring Across Search Engines, SNS, and Generative AI:
While difficult for specialized tools, this index integrally analyzes brand visibility across digital touchpoints including search engines, SNS, and generative AI. It quantifies this exposure as a proprietary Digital Availability Index by applying weighting that reflects consumer information-searching trends.

2. Proprietary Logic Based on Data and Algorithmic Understanding of Each Platform:
We have developed a proprietary logic based on a deep understanding of platform-specific algorithms, available data, and the status of exposure across various ad placements.

[About MXONE]
MXONE aims to connect all the divides that exist across marketing activities to achieve CV-MAX and Lifetime Value Maximization (LTV-MAX). It supports the sustainable business growth of client companies through a unique approach rooted in Human-AI collaboration, by deploying various solutions with feasibility and execution power across all phases--from marketing strategy formulation to customer acquisition and nurturing. The name embodies the will to Maximize marketing results and make fragmented elements One.

The Digital Availability Solution is a solution deployed under the "MXONE MIDDLE" component during the execution phase of Septeni's integrated marketing concept, MXONE. MXONE MIDDLE optimizes the approach to consumers in the information-gathering phase to achieve CV-MAX. For more information about MXONE, please visit the service website below.
https://mxone-ai.com/ (Japanese only）

[Inquiries about the news]
MXONE Desk, Septeni Japan Inc.
E-mail: mxone_sales@septeni.co.jp

[Inquiries about press release]
Kofunato & Kojima, Public Relations Division, Public Relations Department, CEO Office, Septeni Holdings Co., Ltd.
E-mail：koho@septeni-holdings.co.jp

■Overview of SEPTENI CO., LTD.
Main Business: Digital marketing support business
Head Office: Sumitomo Fudosan Shinjuku Grand Tower 28F, 8-17-1 Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Yusuke Shimizu, Representative Director and President
Corporate URL: https://www.septeni.co.jp/en/

■Profile of SEPTENI HOLDINGS CO., LTD.
Business: A holding company to manage group companies which mainly develop the Internet businesses.
Head office: Sumitomo Fudosan Shinjuku Grand Tower 30F, 8-17-1
Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Yuichi Kouno, Representative Director
URL: https://www.septeni-holdings.co.jp/en/