SEPTENI CO., LTD. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Yusuke Shimizu; hereinafter "Septeni"), a consolidated subsidiary of SEPTENI HOLDINGS CO., LTD. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Yuichi Kouno; Securities Code: 4293), has jointly launched the "Short Drama Marketing Lab" to provide marketing solution services specializing in the short drama domain, in collaboration with DENTSU INC. (Headquarters: Minato-ku, Tokyo; Representative Director, President and CEO: Takeshi Sano), GOKKO Inc. (*1) (Headquarters: Minato-ku, Tokyo; Representative Directors: Satoshi Tada and Satoru Tanaka), and emole Inc. (*2) (Headquarters: Meguro-ku, Tokyo; Representative Director: Naomichi Sawamura).

With the widespread adoption of social media and the establishment of smartphone-first viewing habits, the short video market is expanding rapidly. Consequently, the need for short video solutions in corporate marketing activities is growing. Given this market environment, we have focused specifically on short dramas within the short video landscape. In an era where brands are chosen more for depth of empathy than for speed of information, we believe the power of short narratives that evoke emotion will serve as a new foundation for marketing.

Short dramas are immersive content that excels in emotional appeal through rich storytelling and world-building, generating strong engagement with viewers. These characteristics enable corporate marketing activities to promote products and services and build branding rooted in empathy.

By combining the expertise of each participating company, the Lab will provide a one-stop solution that goes beyond planning and production. We will deliver tangible marketing results--such as improved awareness and purchase intent--and provide quantitative visualization of these outcomes. Through these efforts, we aim to lead the creation of new brand experiences that fuse entertainment and marketing.

Short Drama Marketing Lab Services

Moving forward, we will go beyond the planning and production of branded content to support formats such as video clips derived from short dramas. We are also exploring the establishment of advertising promotion methods such as product placement, and the deployment of brand strategies by developing corporate accounts into IPs. With technology utilization at the core, we will accelerate business expansion and broaden collaborations with partner companies, providing ongoing support for our clients' marketing activities.

(*1) A creative company specializing in short drama production that collaborates with SEPTENI CO., LTD.
(*2) Operates the short drama distribution platform "BUMP" and has received investment from "Dentsu Ventures Fund II," a corporate venture capital fund of Dentsu Group Inc.
https://www.group.dentsu.com/jp/news/release/001454.html (Japanese only)

[Inquiries about the news]
Short Video Development Department, Vertical Video & Drama Division, Septeni Japan Inc.
E-mail: septeni-movie-project@septeni.co.jp

[Inquiries about press release]
Onuma & Kojima, Public Relations Division, Public Relations Department, CEO Office, Septeni Holdings Co., Ltd.
E-mail：koho@septeni-holdings.co.jp

■Overview of SEPTENI CO., LTD.
Main Business: Digital marketing support business
Head Office: Sumitomo Fudosan Shinjuku Grand Tower 28F, 8-17-1 Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Yusuke Shimizu, Representative Director and President
Corporate URL: https://www.septeni.co.jp/en/

■Profile of Septeni Holdings Co., Ltd.
Business: A holding company to manage group companies which mainly develop the Internet businesses.
Head office: Sumitomo Fudosan Shinjuku Grand Tower 30F, 8-17-1
Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Yuichi Kouno, Representative Director
URL: https://www.septeni-holdings.co.jp/en/