SEPTENI CO., LTD. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Yusuke Shimizu; hereinafter "Septeni"), a consolidated subsidiary of SEPTENI HOLDINGS CO., LTD. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Yuichi Kouno; Securities Code: 4293), has launched "Moment Catcher," a video advertising solution specializing in the middle funnel, as part of its proprietary integrated marketing concept "MXONE."
This solution analyzes Category Entry Points (CEPs)--the specific situations in which consumers recall an advertiser's products or services--and utilizes Generative AI to produce video creatives tailored to each CEP. Leveraging proprietary targeting methods, Septeni captures the "moment of peak interest" to deliver these ads and provides end-to-end support through to effectiveness measurement. By continuously optimizing middle-funnel initiatives, this solution aims to achieve Conversion Maximization ("CV-MAX").

The Barrier Between Strategy and Execution in Increasingly Important Middle Funnel Initiatives
Due to recent Cookie regulations and intensifying competition in performance-based advertising targeting high-intent segments, companies are being forced to build new customer acquisition strategies. In this environment, approaching the middle funnel--consumers in the interest and consideration stages--is becoming increasingly critical. However, middle-funnel initiatives have faced several challenges: "uncertainty about who to approach and when," "increased time and costs for creative production across diverse contexts," and "difficulty in visualizing the contribution to final results."

Moment Catcher: Integrating Creative and Targeting to Capture the "Moment of Peak Interest" and Optimize Ad Delivery
To address these challenges, Septeni has launched Moment Catcher, a video advertising solution specialized for the middle funnel.

The standout feature of this solution is its ability to synchronize creative and targeting, using CEPs--the situations where consumers develop an interest in an advertiser's product category--as the starting point.

Specifically, the process begins by identifying CEPs and utilizing Generative AI to rapidly produce high-quality, high-volume video creatives that match those specific contexts. Next, through proprietary targeting based on keyword analysis highly relevant to the CEPs, the most effective video placement surfaces are extracted. The creatives are then delivered at the moment of peak interest, ensuring they blend naturally with the video content the consumer is currently watching.

This makes it possible to deliver video ads that seamlessly match a consumer's interests without feeling intrusive--capturing the moment of interest in situations such as "when a user is learning about investment" or "when a user is trying to solve a beauty-related concern."

Furthermore, after delivery, Septeni supports the visualization and evaluation of conversion contribution (lift effect). By providing end-to-end support from implementation to measurement, we ensure continuous improvement of middle-funnel initiatives.

In an early pilot case, this solution successfully reduced the cost-per-acquisition (CPA) for view-through conversions by approximately 1/7th compared to conventional targeted delivery.

Through Moment Catcher, Septeni will deliver video ads that capture the moment of peak interest, aiming to acquire middle-funnel audiences and contribute to the realization of CV-MAX in corporate marketing activities.

[About MXONE]
MXONE aims to connect all the divides that exist across marketing activities to achieve CV-MAX and Lifetime Value Maximization (LTV-MAX). It supports the sustainable business growth of client companies through a unique approach rooted in Human-AI collaboration, by deploying various solutions with feasibility and execution power across all phases--from marketing strategy formulation to customer acquisition and nurturing. The name embodies the will to Maximize marketing results and make fragmented elements One.

Moment Catcher is a solution deployed under the "MXONE MIDDLE" component within the execution phase of MXONE, Septeni's proprietary integrated marketing concept. MXONE MIDDLE aims to achieve CV-MAX by optimizing approaches to consumers in the information-gathering stage.

For more information about MXONE, please visit the service website below.
https://mxone-ai.com/ (Japanese only）

[Inquiries about the news]
MXONE Desk, Septeni Japan Inc.
E-mail: mxone_sales@septeni.co.jp

[Inquiries about press release]
Kofunato & Kojima
PR Section, Corporate Communications Dept., CEO Office, Septeni Holdings Co., Ltd.
E-mail：koho@septeni-holdings.co.jp

■Overview of SEPTENI CO., LTD.
Main Business: Digital marketing support business
Head Office: Sumitomo Fudosan Shinjuku Grand Tower 28F, 8-17-1 Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Yusuke Shimizu, Representative Director and President
Corporate URL: https://www.septeni.co.jp/en/

■Profile of Septeni Holdings Co., Ltd.
Business: A holding company to manage group companies which mainly develop the Internet businesses.
Head office: Sumitomo Fudosan Shinjuku Grand Tower 30F, 8-17-1
Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Yuichi Kouno, Representative Director
URL: https://www.septeni-holdings.co.jp/en/