SEPTENI CO., LTD. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Yusuke Shimizu; hereinafter "Septeni"), a consolidated subsidiary of SEPTENI HOLDINGS CO., LTD. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Yuichi Kouno; Securities Code: 4293), has launched the "Performance-Based CRO Solution" (*1) as part of its integrated marketing concept "MXONE." This solution is designed to guide site visitors to conversions through the optimization of communication. By leveraging relatively accessible data such as web behavior logs as a starting point, the solution provides a high-resolution understanding of site visitor insights. Through the implementation of personalized measures and the establishment of re-engagement channels, it aims to achieve Conversion Maximization ("CV-MAX").

Opportunity Loss Caused by Invisible Insights: A Uniform Approach to Site Visitors
In digital marketing, improving the Conversion Rate (CVR) of site visitors is a crucial factor that determines business growth. Today, the latent needs and interests of site visitors have become significantly diversified and complex. To overcome this challenge, it is necessary to engage in communication based on data and tailored to the specific insights of each individual visitor.

However, the reality is that companies struggle to capture the insights of the majority of site visitors. Consequently, they resort to uniform communication measures, often leading to cases where the vast majority of visitors drop off from the site.

We view this divide between site visitor insights and measures as a bottleneck hindering the maximization of marketing results.

Maximizing Results with an Improvement Cycle: The Performance-Based CRO Solution Designed to Boost Conversions
Septeni has launched the Performance-Based CRO Solution to bridge the divide between site visitor insights and measures and aim for CV-MAX.

This solution analyzes site visitor insights based on relatively accessible data such as web behavior logs to provide personalized on-site experiences. Furthermore, it establishes channels to re-engage visitors who have dropped off the site, facilitating dialogue-based communication. Data gathered through these web engagement and dialogues is utilized to better understand future visitors, meaning that the accuracy of personalization improves the longer the solution is operated.
By continuously running a data-driven improvement cycle through these processes, the solution achieves continuous and highly reproducible improvements in results. This allows us to guide site visitors--who could not be effectively reached until now--toward conversions, thereby contributing to CV-MAX.

By bridging the divide between site visitor insights and measures through the Performance-Based CRO Solution and promoting the more effective integrated marketing envisioned in the MXONE concept, Septeni aims to realize CV-MAX in clients' marketing activities.

[Features of the Performance-Based CRO Solution]
■ High-Resolution Understanding of Site Visitor Insights Based on Accessible Data
The solution analyzes site visitor insights using relatively accessible data, such as web behavior logs, as a starting point. This allows for the rapid visualization of insights and the prompt implementation of measures based on them.

■ Continuous Improvement of Personalization Accuracy with Operation
The results of measures implemented on the website and re-engagement channels are leveraged to understand the insights of new site visitors. Repeating this process creates a virtuous cycle where the precision of personalization continues to improve the longer the solution is operated.

■ Optimization of On-Site and Off-Site Communication through Advertising and CRM Data Integration
This solution also functions as a hub connecting advertising and CRM. The analyzed insights of site visitors can be utilized for advertising targeting and creatives, as well as for CRM segmentation and message optimization, thereby contributing to maximizing the effectiveness of both advertising and CRM.

[About MXONE]
MXONE aims to connect all the divides that exist across marketing activities to achieve CV-MAX and Lifetime Value Maximization (LTV-MAX). It supports the sustainable business growth of client companies through a unique approach rooted in Human-AI collaboration, by deploying various solutions with feasibility and execution power across all phases--from marketing strategy formulation to customer acquisition and nurturing. The name embodies the will to Maximize marketing results and make fragmented elements One.

"MXONE BOTTOM" is a component within the execution phase of MXONE, the integrated marketing concept proposed by Septeni. MXONE BOTTOM aims to achieve CV-MAX by capturing consumer insights immediately before conversion and designing and executing optimal communication.

For more information about MXONE, please visit the service website below.
https://mxone-ai.com/ (Japanese only）

*1 Conversion Rate Optimization

[Inquiries about the news]
MXONE Desk, Septeni Japan Inc.
E-mail: mxone_sales@septeni.co.jp

[Inquiries about press release]
Kofunato & Kojima, Public Relations Division, Public Relations Department, CEO Office, Septeni Holdings Co., Ltd.
E-mail：koho@septeni-holdings.co.jp

■Overview of SEPTENI CO., LTD.
Main Business: Digital marketing support business
Head Office: Sumitomo Fudosan Shinjuku Grand Tower 28F, 8-17-1 Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Yusuke Shimizu, Representative Director and President
Corporate URL: https://www.septeni.co.jp/en/

■Profile of Septeni Holdings Co., Ltd.
Business: A holding company to manage group companies which mainly develop the Internet businesses.
Head office: Sumitomo Fudosan Shinjuku Grand Tower 30F, 8-17-1
Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Yuichi Kouno, Representative Director
URL: https://www.septeni-holdings.co.jp/en/