The Septeni Group implements initiatives with a focus on the Three Promises by the Septeni Group
Background to Development and Policy
The Septeni Group started its Internet Advertising Business in 2000 and has bolstered its business results with the expansion of the market thanks to the support of all of its stakeholders. However, the drastic increase in Internet usage and the rapid progression of technologies are causing various challenges for the Internet advertising industry. We recognize the increased necessity to provide solutions for these challenges.
In light of these circumstances, the Septeni Group has decided to promote corporate social responsibility (CSR) activities as one of its initiatives for the sound development of the Internet advertisement industry by setting forth a policy known as the Three Promises by Septeni Group.
The Septeni Group has already set forth its code of conduct, Septeni Way, which sets out the guidelines for all of our actions. Three Promises by Septeni Group summarizes the fundamental concept for daily business activities with more specific policies directly related to the operations in the Internet advertising business.
We aim to establish a relationship of Sanpo yoshi (Three Way Win: Benefits for the Vendor, Customer, and the Society) together with all stakeholders and ensure the development of the Internet advertising market in a sustainable and responsible way and make contributions according to the Septeni Way and Three Promises by Septeni Group.
Three Promises by Septeni Group
We consider integrity to be the basis of everything we do and we will act with the resolve of right and wrong rather than profit and loss. We will remain conscious about the communication of useful information to society through appropriate means that will lead to continual trust in Internet advertising and will act to make all of the people involved smile with the cooperation from the stakeholders.
(2) Improvement of quality
We will observe the relevant laws and regulations and the rules agreed upon with the parties involved and aim to establish internal operations which preemptively avoids accidents or wrongdoings while moving toward the enhancement of quality service through repeated education and improvement.
(3) Challenging the possibilities
We will continue the challenge of using new technologies and techniques to enhance the value of Internet advertisements and improve the satisfaction of the stakeholders.
Identification of issues and improvements
All employees involved in Internet advertising are interviewed about business issues based on the Policy and actions for improvement are taken mainly through cross-departmental projects under the charge of officers. Through actions to identify issues and improvements, we will pursue initiatives that contribute to the sound development of the Internet advertising industry.
Education is regularly provided for understanding the laws and regulations relating to business, the guidelines established by the industrial associations and the rules for each advertising medium and for the application of such knowledge to our business operations.
Reflection of stakeholders’ voices
Each year, the Septeni Group conducts a survey on customer satisfaction directed at the relevant companies. The answers are used to improve our services and internal systems. COMICSMART, which operates GANMA!, also strives to improve its services with reference to user reviews.