SEPTENI CO., LTD. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Yusuke Shimizu; hereinafter "Septeni") has announced "MXONE," an integrated marketing concept designed to bridge various divides in corporate marketing activities and support the maximization of business growth.

MXONE identifies the core challenges created by fundamental divides that impede marketing results and addresses them through a unique approach rooted in Human-AI collaboration. It promotes more effective integrated marketing by deploying various solutions with feasibility and execution power across all phases, from marketing strategy formulation to customer acquisition and nurturing. The goal is to achieve short-term Conversion Maximization ("CV-MAX") and long-term Lifetime Value Maximization ("LTV-MAX"), thereby contributing to the sustainable business growth of our client companies.

Today's marketing has become increasingly complex due to the diversification of consumer behavior and the distribution and media landscape, and the sophistication of technology. In this environment, various divides are compounded throughout corporate marketing activities, including:

・Divide between strategy and execution: A time lag occurs between the formulated strategy and its execution.
・Divide between data and results: Accumulated data fails to translate into results.
・Divide in customer touchpoints: The connection with new customers becomes tenuous.
・Organizational silos: Barriers between departments impede the delivery of a consistent customer experience.

Against the backdrop of these challenges, many companies strive for integration to achieve overall optimization, but the reality is that efforts often stop at dashboard implementation and measure management.

Based on the expertise cultivated through its digital marketing support business, MXONE aims to connect these fragmented marketing activities to discover fundamental growth drivers for businesses and maximize results, thereby achieving CV-MAX and LTV-MAX.

Comment from Yusuke Shimizu, Representative Director and President
"Guided by our philosophy, 'Everything is for the business growth of our clients,' Septeni has dedicated nearly seven years since 2018 to realizing integrated marketing. In that process, we felt that deep-rooted divides--such as those between strategy and execution, or technology and organization--are the fundamental issues impeding sustainable growth.

The MXONE concept we announced today is our unique integrated marketing concept born from this experience of earnestly confronting these divides. We ensured that it is not merely an idealistic concept but one that thoroughly emphasizes feasibility and execution power.

Furthermore, the market is currently saturated with overly AI-driven solutions without human intervention. In some cases, these solutions cause confusion for clients and lead to stagnation in their marketing activities.

With MXONE, we will continue to strongly support our clients' business growth by leveraging genuine collaboration between humans and AI to connect fragmented marketing efforts."

[About MXONE]
MXONE aims to connect all the divides that exist across marketing activities to achieve CV-MAX and LTV-MAX. It supports the sustainable business growth of client companies through a unique approach rooted in Human-AI collaboration, by deploying various solutions with feasibility and execution power across all phases--from marketing strategy formulation to customer acquisition and nurturing. The name embodies the will to Maximize marketing results and make fragmented elements One.

■ Service website: https://mxone-ai.com/ (Japanese only）

[Inquiries about the news]
MXONE Desk, Septeni Japan Inc.
E-mail: mxone_sales@septeni.co.jp

[Inquiries about press release]
Kofunato & Kojima, Public Relations Division, Public Relations Department, CEO Office, Septeni Holdings Co., Ltd.
E-mail：koho@septeni-holdings.co.jp

■Overview of SEPTENI CO., LTD.
Main Business: Digital marketing support business
Head Office: Sumitomo Fudosan Shinjuku Grand Tower 28F, 8-17-1 Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Yusuke Shimizu, Representative Director and President
Corporate URL: https://www.septeni.co.jp/en/