SEPTENI CO., LTD. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Yusuke Shimizu; hereinafter "Septeni") has jointly launched a "CRO Package" (*1) service with beBit, Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Naoki Endo; hereinafter referred to as "beBit"). The service provides end-to-end optimization of the customer experience from traffic acquisition to conversion (CV) by visualizing user behavior. In a project with Shoyukai Medical Association, which operates the Shinagawa Cosmetic Surgery, the Conversion Rate (CVR) improved 1.1x, and the Cost Per Acquisition (CPA) was reduced to 92% (of the original cost).

■ Background
In digital marketing, a crucial factor that determines business results is how effectively users acquired through advertising are converted into CVs. Septeni Holdings and beBit formed a capital and business alliance in February 2025. This alliance has established a seamless support structure that integrates Septeni's strengths in ad operation for user acquisition with beBit's expertise in customer understanding and UX improvement, covering everything from acquisition to conversion and customer nurturing.

Now, as a specific solution stemming from this alliance, Septeni and beBit have launched the CRO Package to optimize the critical customer experience from acquisition through to conversion.

■ About CRO Package
The CRO Package is a service that visualizes user behavior from website entry to conversion, providing analysis and improvement proposals. The service utilizes "USERGRAM," beBit's proprietary SaaS for user behavior analysis and UX improvement, to deeply analyze the detailed, individual site behavior of users--information that is difficult to grasp with general access analysis tools. It identifies the causes of user drop-offs and the successful factors leading to CV, and through this analysis, proposes and implements specific improvement measures for landing pages (LPs) and ad creatives that drive results. This helps maximize the experience value for users acquired through advertising and supports CVR improvement.

■ Project example with Shoyukai Medical Association (Shinagawa Cosmetic Surgery)
The package was first adopted at Shinagawa Cosmetic Surgery, which operates cosmetic clinics across Japan, to improve the CVR from their listing advertisement LPs.

Challenge:
After landing on the LP, many users navigated away seeking specific information such as treatment details or pricing pages, but ultimately dropped off without finding the necessary information.

Measures:
Analysis of user behavior data using USERGRAM revealed that users who converted obtained information such as clinic strengths, pricing, and treatment details by navigating the site. Therefore, we added content and redesigned the user flow to allow users to smoothly obtain this information directly on the LP without extensive site navigation.

Result:
This initiative resulted in a 1.1x improvement in CVR, and the CPA was reduced to 92% (of the original cost).

Comment from the person in charge at Shoyukai Medical Association:
"By implementing the current situation analysis using USERGRAM, the resolution of our challenges was dramatically enhanced, allowing us to be confident of success from the planning stage and proceed with execution without hesitation. Furthermore, we feel this process is highly valuable because of its high reproducibility, meaning it can be applied to other measures and projects in the future.

We view the improved CVR as a direct result of making it easier for our patients to find the necessary information. Based on this achievement, we plan to expand this approach to all our digital initiatives, continuing to improve the online experience from the patient's perspective."

Following this success, Shoyukai Medical Association is considering expanding their efforts beyond single LP improvements to focus on UX improvement across their entire website.

Septeni will continue to strengthen its partnership with beBit, contributing to the maximization of results in client companies' marketing activities through this service.

*1 Conversion Rate Optimization

[Inquiries about the news]
Septeni & beBit Alliance Desk, Integrated Marketing Division, Septeni Japan Inc.
E-mail: bebit-alliance@septeni.co.jp

[Inquiries about press release]
Onuma & Kojima, Public Relations Division, Public Relations Department, CEO Office, Septeni Holdings Co., Ltd.
E-mail：koho@septeni-holdings.co.jp

■Overview of SEPTENI CO., LTD.
Main Business: Digital marketing support business
Head Office: Sumitomo Fudosan Shinjuku Grand Tower 28F, 8-17-1 Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Yusuke Shimizu, Representative Director and President
Corporate URL: https://www.septeni.co.jp/