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Press Release
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Septeni Holdings Announces Equity Participation in Sproot Corp., Presiding over Two Idol Groups, HKT48 and NGT48, as Official Digital Marketing Partner to Promote DX in the Entertainment Industry

Septeni Holdings Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Koki Sato, Securities Code: 4293) announces an equity participation in Sproot Corp. (Headquarters: Minato-ku, Tokyo; President: Hiroyuki Watanabe), a holding company presiding over two operating companies of idol groups HKT48 and NGT48. The Company supports promoting digital transformation (DX) in the area of entertainment as an official digital marketing partner of Sproot.

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Septeni Group has developed the media platform business and other new businesses while setting the digital marketing business as its core. The Group also develops the new and existing business segments, following the mid-term management policy, "Domain Expansion."


Sproot Corp. was established in February 2020, as a holding company presiding over Mercury Corp., operating HKT48 based in Hakata, Fukuoka, and Flora Corp., operating NGT48 based in Niigata.


As the official digital marketing partner of Sproot, the Group will utilize its business assets to create many opportunities to bring joy and excitement to fans in the field of "Entertainment x Digital". Thus, we will expand new possibilities for the idol industry and strive to promote DX in the entertainment industry.

Inquiry: Septeni Holdings Co., Ltd., Public Relations Division
E-mail : koho@septeni-holdings.co.jp

■ Profile of Septeni Holdings Co., Ltd. Business       : Corporate management and overall control of group companies through ownership of shares and other forms of equity.
Head office address : Sumitomo Fudosan Shinjuku Grand Tower 30F, 8-17-1 Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative    : Representative Director, Koki Sato
URL         : https://www.septeni-holdings.co.jp/en/
■Profile of Sproot Corp. Business       : A holding company of Mercury Corp. (operating HKT48) and Flora Corp. (operating NGT48).
Head office address : Ark Mori Building, 1-12-32, Akasaka, Minato-ku, Tokyo, Japan
Representative    : President, Hiroyuki Watanabe
URL          : http://sproot.co.jp/