SEPTENI CO., LTD. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Yusuke Shimizu; hereinafter "Septeni") has developed "MXONE STRATEGY," a strategic design solution within Septeni's integrated marketing concept "MXONE." This solution fuses the analytical power of AI with human insight to dramatically improve the speed and accuracy of marketing strategies.

The Digital Marketing Dilemma: Accelerating Executions, Leaving Strategies Behind

In today's digital marketing, the speed of measure execution has dramatically increased through the use of AI, and results are visualized within days. However, strategies are often formulated from a medium- to long-term perspective and are, in reality, being left behind by accelerating executions, failing to fully reflect the valuable insights gained on the front lines. We believe this strategy-execution divide has become a major bottleneck hindering the sustainable growth of companies.

Optimizing Strategy at High Speed: MXONE STRATEGY Leveraging Patented AI Technology

Septeni has developed the strategic design solution MXONE STRATEGY to bridge this deep-rooted divide. This solution utilizes patented AI technology to combine vast amounts of information--regarding clients, the company, and competitors--with unique human knowledge and interpretation. This process enables the rapid construction of specific hypotheses regarding "Who (to target)" and "What (to communicate)" that adapt to ever-changing customer needs and competitive situations. By increasing the agility of strategies and seamlessly connecting them to executions, this process accelerates the improvement cycle of marketing measures and contributes to maximizing marketing results.

*MXONE STRATEGY currently includes competitor comparison, customer understanding, and value proposition design functions, with further functional expansions planned.

By bridging the strategy-execution divide with MXONE STRATEGY, Septeni will promote the more effective integrated marketing envisioned by the MXONE concept, aiming to achieve Conversion Maximization (CV-MAX) and Lifetime Value Maximization (LTV-MAX) in clients' marketing activities.

[About MXONE]
MXONE aims to connect all the divides that exist across marketing activities to achieve CV-MAX and LTV-MAX. It supports the sustainable business growth of client companies through a unique approach rooted in Human-AI collaboration, by deploying various solutions with feasibility and execution power across all phases--from marketing strategy formulation to customer acquisition and nurturing. The name embodies the will to Maximize marketing results and make fragmented elements One.

MXONE STRATEGY is the solution for the strategy phase of MXONE, the integrated marketing concept proposed by Septeni. For more information about MXONE, please visit the service website below.
https://mxone-ai.com/ (Japanese only）

[Inquiries about the news]
MXONE Desk, Septeni Japan Inc.
E-mail: mxone_sales@septeni.co.jp

[Inquiries about press release]
Kofunato & Kojima, Public Relations Division, Public Relations Department, CEO Office, Septeni Holdings Co., Ltd.
E-mail：koho@septeni-holdings.co.jp

■Overview of SEPTENI CO., LTD.
Main Business: Digital marketing support business
Head Office: Sumitomo Fudosan Shinjuku Grand Tower 28F, 8-17-1 Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Yusuke Shimizu, Representative Director and President
Corporate URL: https://www.septeni.co.jp/en/