SEPTENI HOLDINGS CO., LTD. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Yuichi Kouno; hereinafter referred to as "Septeni HD") has signed a capital and business alliance agreement with AuB Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Keita Suzuki; hereinafter referred to as "AuB"), a company engaged in food tech and conditioning support businesses.

Regarding this alliance, a dialogue article featuring both representatives has been published today on the official Septeni Group Note platform.（Japanese only）
■URL: https://note.com/septeni_group/n/n7019c561ece1

AuB is a food tech company that sells scientifically-backed gut care products. Founded by former professional soccer player Keita Suzuki, the company operates under the mission of "Empowering everyone to be in their best condition." For over nine years, AuB has been conducting research on gut microbiota, focusing on the increasingly popular concept of gut health. AuB possesses one of the world's largest datasets of gut microbiota from top athletes, leveraging this robust data to develop products with a strong scientific foundation.

The Septeni Group has set a long-term vision to become a corporate entity that achieves both high growth and high returns by acquiring and strengthening capabilities in adjacent areas centered on digital marketing, as well as promoting alliances. Under the medium term theme of Focus & Synergy, we are actively refining our existing businesses and creating new value through collaboration with external partners. In the Direct Business Segment, we are focusing on the direct-to-consumer (D2C) market, primarily providing promotional support. Additionally, we are strengthening our D2C initiatives by collaborating with clients on product development and managing sales on their behalf, developing and selling private brand (PB) products, and launching new businesses in partnership with external collaborators.

This partnership is seen as part of our efforts to accelerate the D2C business. Moving forward, we plan to combine our expertise to jointly promote product development. Additionally, for AuB's existing products and services, we aim to leverage the Septeni Group's marketing capabilities to strengthen outreach to a broader customer base, delivering the value of conditioning through gut health to more people. Furthermore, by integrating physical data of athletes owned by AuB with the Septeni Group's long-standing expertise in data analysis and utilization, we aim to create new value through the development of data-driven healthcare and wellness solutions.

The Septeni Group will continue to work toward its mission "To inspire the world with entrepreneurship" by fostering new synergies with companies, including its partnership with AuB.

[Inquiries about press release]
Onuma & Kojima, Public Relations Division, Public Relations Department, CEO Office, Septeni Holdings Co., Ltd.
E-mail：koho@septeni-holdings.co.jp

■Profile of Septeni Holdings Co., Ltd.
Business: A holding company to manage group companies which mainly develop the Internet businesses.
Head office: Sumitomo Fudosan Shinjuku Grand Tower 30F, 8-17-1
Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Yuichi Kouno, Representative Director
URL: https://www.septeni-holdings.co.jp/

■Profile of AuB Inc.
Business: Research Business, Food Tech Business, Conditioning Support Business
Head office: 7-13-6, Ginza, Chuo-ku, Tokyo, Japan
Representative: Keita Suzuki, Representative Director
URL: https://aub.co.jp