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Septeni Holdings Announces Capital Participation in Sint-Truidense VV, a Club in the Belgian First Division League, and Signs Platinum Sponsorship Agreement

Septeni Holdings Co., Ltd. (Head Office: Shinjuku-ku, Tokyo; Representative Director: Koki Sato; Securities Code: 4293) has announced its capital participation in Sint-Truidense VV (hereinafter referred to as "STVV"), a professional soccer club in Belgium, along with the signing of a platinum sponsorship contract.


The Septeni Group, with its mission "To inspire the world with entrepreneurship," primarily operates in the Digital Marketing Business. It also aims for 'Domain Expansion' as part of its Medium-term Business Policies, and is actively promoting the development of the 'sports domain' as a new business segment.

STVV, established in 1924, is a soccer club currently playing in the first division of the Belgian league. It has been working to strengthen the club and provide a pathway for Japanese players to top European clubs, as well as fostering the development of Japanese coaches and business staff to succeed in Europe, thus serving as a bridge between Japan and Belgium.

As a platinum sponsor, the Septeni Group will support the operation and growth of STVV through its expertise in the digital domain, contributing to the expansion and promotion of the sports market. Through this partnership, the group aims to realize its vision of "To be a place where people are empowered to create a new era," in collaboration with STVV, which actively cultivates players and connects their development to the club's competitiveness.

[Comment from Mr. Takayuki Tateishi, STVV CEO]


"I am honored to welcome Septeni Holdings as a partner in this memorable season as STVV celebrates its 100th anniversary. The Belgian league is becoming more competitive each year, with more than half of the clubs owned by foreign investors.

To bridge the budget gap with the big domestic clubs, it is important to stabilize sponsorship income and expand other sources of income. I believe that the support from Septeni Group, one of the leaders in digital marketing, will further strengthen STVV.

As a partner forging a bridge between Japan and Europe with the vision of 'From here to the world,' I am excited about our shared journey ahead."

[About Sint-Truidense VV (STVV)]
STVV is a soccer club in the Belgian Pro League Division 1, founded in 1924. In November 2017, the management rights were acquired by DMM.com LLC. In 2018, Takayuki Tateishi, former GM of F.C. Tokyo, was appointed as CEO. The club has five pillars: strengthening the top team, enriching the academy, constructing new business schemes, expanding the stadium, and innovating with IT. Players such as Daniel Schmidt (formerly Vegalta Sendai), Daiki Hashioka (formerly Urawa Reds), Shinji Okazaki (formerly FC Cartagena), Ryotaro Ito (formerly Albirex Niigata), Ryoya Ogawa (formerly F.C. Tokyo), Rihito Yamamoto (formerly Gamba Osaka), Joel Chima Fujita (formerly Yokohama F・Marinos), and Zion Suzuki (formerly Urawa Reds) belong to the club. The 2022-23 season ended in 12th place with 42 points (11 wins, 9 draws, 14 losses / goal difference -3 / 37 goals, 40 conceded).

■Inquiry about press release:
Septeni Holdings Co., Ltd., Public Relations Division, Kofunato & Onuma
E-mail: koho@septeni-holdings.co.jp

■ Profile of Septeni Holdings Co., Ltd.
Business: Holding Company to manage group companies which mainly develop the Internet businesses.
Head office address: Sumitomo Fudosan Shinjuku Grand Tower 30F, 8-17-1
Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Representative Director, Koki Sato
URL: https://www.septeni-holdings.co.jp/en/