Septeni Acquired Certification as a "Quality Certified Business Operator" in Digital Advertising from JICDAQ
Septeni Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and Representative Director: Yusuke Shimizu; hereinafter "Septeni") recently acquired certification as a "Quality Certified Business Operator" from JICDAQ (Japan Joint Industry Committee for Digital Advertising Quality & Qualify), which was newly established as a third-party certification organization for the quality of digital advertising.
JICDAQ is a certification organization established by three advertising-related organizations: the Japan Advertisers Association, the Japan Advertising Agencies Association, and the Japan Interactive Advertising Association, with the aim of developing the digital advertising market soundly in the hope that digital advertising will be beneficial to consumers, companies, and society. Among the quality issues of digital advertising, JICDAQ is first working on quality certification of "exclusion of invalid distribution including ad fraud" and "ensuring brand safety according to the quality of advertising destinations."
The Septeni Group has been working on the "support the sound development of the digital advertising industry" as one of the priority themes of its CSR activities. In response to issues related to digital advertising, including ad fraud and brand safety, the Group has been actively promoting awareness and building systems within the Company, providing useful information and support to advertisers, and providing solutions.
In recognition of these efforts by JICDAQ, Septeni was certified as a "quality-certified company" under both the "exclusion of invalid distribution including ad fraud" and "ensuring brand safety according to the quality of the advertising destinations."
As a digital marketing partner, Septeni will continue to promote initiatives aimed at the sound development of the digital advertising industry in order to contribute to the growth of its customer business.
Inquiry about press release:
Septeni Holdings Co., Ltd., Public Relations Division, Onuma
Twitter accounts: http://twitter.com/Septeni_PR
■Profile of Septeni Co., Ltd.
Main Business: Digital Marketing Support Business
Head Office: Sumitomo Fudosan Shinjuku Grand Tower 28F, 8-17-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Yusuke Shimizu, President and Representative Director