Democratization of Entrepreneurship
The Septeni Group's mission is “To inspire the world with entrepreneurship.”
The term entrepreneurship is generally translated as “entrepreneurial spirit,” but at our Company, it is notable that each individual is encouraged to interpret the term in their own way, in addition to its general meaning. One of the common interpretations within the Company is to “pursue opportunities beyond controllable resources.” Human resources with such qualities and attitudes are the “people who create a new era,” as described at the beginning of our vision, and are the source of the Septeni Group’s strengths.
That is why entrepreneurship in the Septeni Group is not limited to managers and leaders. The situation in which each person identifies and implements entrepreneurship in each form on a daily basis and recognizes its diversity, in other words, “democratization of entrepreneurship” is our ideal.
Through the “democratization of entrepreneurship,” we are promoting a variety of initiatives that embody “Resilient, Caring, and Exciting” values, with the aim of becoming a place where people who will create a new era are empowered and inspiring the world.
Cultivating an Environment Where Employees Can Readily Demonstrate Entrepreneurship
Through 2024, our materiality KPI was set as the “number of people actively participating in events nurturing entrepreneurship.” However, in 2025, we revised this KPI to “cultivating an environment where employees can readily demonstrate entrepreneurship.”
Behind this change is our desire to democratize entrepreneurship by creating an environment where each and every employee can demonstrate their entrepreneurial spirit and take on challenges of all sizes, rather than simply participating in events and initiatives organized by the Group companies.
In fiscal year 2025, we reviewed the evaluation criteria for the 360-degree feedback survey used in our performance appraisal and added “demonstration of entrepreneurship.” We will track these scores and apply them to further enhance our human capital value.
New Business Planning Contest “gen-ten”
The gen-ten is an in-house new business planning contest that has been held annually since 2012. There are no limitations on the year of joining the Company or the department to which employees belong, and any Group employee can take on the challenge any number of times.
For fiscal year 2025, under the theme of “Alliance,” we widely invited not only new business and service ideas that maximize the assets of each Group company and the Dentsu Group, but also collaboration ideas with external companies that share a high affinity with our business.
Employees who are full of enthusiasm as business managers and whose business plans are highly evaluated receive support to realize their businesses, either at a subsidiary specializing in incubation that handles new business development and nurturing, or at Group companies with high business synergy.
Diversity Month
An internal event month during which several events related to DEI are held over a month. We hold the events with the aim of encouraging employees to take their own interpretations and ideas of “why we work on diversity” and to become aware that they are a party to “achieving work styles that realize the strengths of each individual.”
Group Philosophy-related Event
We hold a variety of events on a regular basis for employees to deepen understanding and sympathy for our corporate philosophy and to face the philosophy of themselves and their colleagues. Awareness of the linkage of each philosophy provides an opportunity for employees to become aware of their entrepreneurship, and also contributes to raising awareness of ownership in the Septeni Group.
Fostering a Sense of Ownership
Number of Employee Stock Ownership Plan Participants
The Septeni Group is committed to creating an environment in which employees have a sense of ownership and are committed to business activities, with the aim of enhancing corporate value. As one of our initiatives to foster a sense of ownership, we have introduced an employee stock ownership plan (ESOP).
In April 2023, the incentive rate for the ESOP was raised to 20% from 10% with the aim of strengthening human capital investment, resulting in a significant increase in the participants.
In fiscal year 2025, we held webinars that provided a comprehensive overview of this plan, primarily targeting new graduates, and those designed to improve the financial literacy of a wider range of employees.
We will make continuous efforts to foster a sense of ownership in all of our employees and enhance their sense of togetherness in improving corporate value.
Transfer of Shares from Our Founder to Group Officers and Employees
In January 2025, our founder, Mamoru Nanamura, announced that he would transfer 700 shares of the Company’s stock to each officer and employee free of charge. This share transfer was initiated with the intention of supporting asset formation among our officers and employees, and giving promoting a strong boost to the entrepreneurial spirit of every member of the Septeni Group, the source of our strength. Our Group will continue to move forward toward the realization of our mission, guided by the spirit of “Hinerankai,” the company creed espoused by Mr. Nanamura that is also our founding DNA.