DENTSU DIRECT INC. (Head office: Minato-ku, Tokyo; Representative Director: Kazunari Kondo; hereinafter "Dentsu Direct"), a consolidated subsidiary of Septeni Holdings Co., Ltd. (Head office: Shinjuku-ku, Tokyo; Representative Director: Yuichi Kouno; Security Code: 4293), in collaboration with fellow subsidiary Delight Tube, Inc. (Head Office: Nagoya City, Aichi; President and CEO: Kohei Mitsuya; hereinafter, "Delight Tube"), is launching "AI Shopping Caster™" (trademark pending), a service that leverages generative AI technology to create original casts for infomercials and other shopping programs.

■AI Shopping Caster™ Demo Video
https://youtu.be/Krft1iaCcuk/ (Japanese only)

[About AI Shopping Caster™]
Dentsu Direct has consistently supported companies' marketing activities by handling the planning, design, and production of infomercials and other shopping programs. This new service, "AI Shopping Caster™," combines Dentsu Direct's extensive direct marketing expertise with Delight Tube's "FUKURO AI AVATAR" generative AI technology to create original casts for shopping programs.
AI Shopping Caster™ designs these original casts based on product concepts and consumer insights, etc. Using footage of body models as a base, the service leverages image generation AI, video generation AI, voice generation AI, and face-swap generation AI to create the unique face and voice of each cast member.
By utilizing these original casts, clients can reduce the costs and risks associated with casting and filming while creating highly expressive and engaging creative content.
Beyond shopping programs, these AI-generated personalities can be widely applied to various other purposes, such as proprietary content and advertising initiatives, offering a wide range of creative possibilities.

Multiple face samples are generated by AI, combining the face of a body model with AI-generated facial images, taking into account the target audience and brand image. A final face is then chosen from these options. The chosen face sample is then seamlessly integrated into up to 300 seconds of footage featuring the body model using face-swap generation AI, resulting in a natural-looking video.
[Benefits of Using AI Shopping Caster™]
1. Tailored original cast creation
Design the persona, character, and name of original cast members to match your company's and consumers' needs, and cast body models that fit the desired image.

2. Reduced production burden
Minimize the burden on production schedules and costs by eliminating the need for talent scheduling, weather-related shooting delays, and the arrangement of dedicated stylists and makeup artists.

3. Diverse expressiveness
Unlike fully generated AI, these casts can perform actions like holding and using products. Our creative staff can supervise shooting to optimize for AI generation, providing creative freedom and expanding the possibilities for expression based on your ideas.

4. Deployment in advertising initiatives
We also offer consultations on planning, production, shooting, and media planning for advertisements featuring AI Shopping Caster™, covering both online and offline advertising strategies. Please feel free to contact us.

[AI Shopping Caster™ Usage Examples]
■ You can utilize AI Shopping Caster™ across various online and offline media, including TV commercials, infomercials, web videos, social media, and out-of-home (OOH) advertising.
■ We convert the face and voice in up to 300 seconds of body model footage using generative AI and deliver the final product in your specified format (video: MP4/MOV; still images: PNG, TIFF, JPEG, etc.).

[Inquiries about the news]
DENTSU DIRECT INC. Public Relations Department
URL: https://www.ddir.co.jp
E-mail: info@ddir.co.jp
For inquiries, please contact us via email.

■Overview of DENTSU DIRECT INC.
Representative: Kazunari Kondo, Representative Director
Shareholder: Septeni Holdings Co., Ltd. (100%)
Main Business: Business strategy design, media planning and management, creative support, e-commerce support, CRM
Head Office: Dentsu Headquarters Building, 1-8-1 Higashi-Shinbashi, Minato-ku, Tokyo
URL: https://www.ddir.co.jp/

■Overview of Delight Tube, Inc.
Representative: Kohei Mitsuya, Representative Director
Shareholder: SEPTENI CO., LTD. (100%)
Main Business: Planning, production and management of corporate and brand-owned media and social media accounts, and marketing and business improvement support utilizing generative AI
Head Office: 3-2-11 Meieki, Nakamura-ku, Nagoya City, Aichi
URL: https://www.delighttube.co.jp/