SEPTENI CO., LTD. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Yusuke Shimizu; hereinafter "Septeni") has launched Store Opening Support Services for TikTok Shop in preparation for the platform's launch in Japan. We will provide comprehensive support for businesses looking to expand using TikTok Shop, from developing corporate accounts and creating content to product selection and store setup.

Social commerce, which allows users to browse, consider, and purchase products on social media platforms, is currently experiencing rapid global expansion and is projected to exceed US$6 trillion by 2030 (*).

TikTok Shop enables in-app product purchases and sales, offering a seamless shopping experience through live streams and video content, etc. While already available in some countries and regions worldwide, it is expected to launch in Japan sometime in 2025 and is anticipated to become a new sales channel for businesses.

To ensure a smooth launch for businesses on TikTok Shop when the service becomes available in Japan, Septeni has launched store opening support services. These services cover everything from shop setup to customer acquisition. Initially, we will focus on developing corporate TikTok accounts, a crucial step in preparing for a TikTok Shop launch. This includes growing a follower base and identifying trending content. Leveraging Septeni's extensive experience in TikTok promotions and its diverse creator network, the service offers tailored creator selection, direction, and content creation to drive customer engagement through video content. Furthermore, by integrating our expertise in e-commerce marketing, we provide comprehensive support, including product selection, shop setup and registration assistance, and hashtag optimization for TikTok Shop.

Septeni will continue to strengthen its support system for commerce marketing, including TikTok Shops, to provide comprehensive marketing solutions for businesses.

*Straits Research, 2023, "Social Commerce Market Size, Share & Trends Analysis Report By Business Model (Business to Consumer(B2C), Business to Business(B2B)), By Product Type (Personal and Beauty Care, Apparel) and By Region Forecasts, 2025-2033" (Unofficial translation) (https://straitsresearch.com/jp/report/social-commerce-market)

[Store Opening Support Services for TikTok Shop]
・TikTok Shop setup and management support
・Corporate account management
・Video content creation
・Creator sourcing, selection, and direction
・Live stream management
・Performance analysis and reporting

[Septeni's Strengths]
・Extensive expertise in TikTok advertising: Since the launch of TikTok advertising in Japan, Septeni has cultivated its knowledge base through a dedicated in-house creative research team, "TikTok LAB."

・Short-form drama promotion experience: Septeni co-manages a short-form drama production team in partnership with GOKKO Inc., one of Japan's largest collectives of short-form drama creators. We have a proven track record of organically distributing these dramas, achieving reach in the millions of views.

・Collaboration with various creator networks: Septeni boasts a wide range of packages utilizing creators through collaborations with major domestic Multi-Channel Networks (MCNs). We can offer optimal plans tailored to client needs.

・Corporate account organic growth expertise: Septeni has extensive experience in data-driven account management, analyzing search trends and other relevant data. We leverage our deep understanding of TikTok's recommendation system to optimize organic corporate account growth.

・Extensive e-commerce expertise: Septeni provides comprehensive support across various marketplaces, encompassing ad operation, SEO optimization, and creative production.

[Inquiries about the news]
Septeni Japan, Inc., Short-Form Video Development Department
E-mail: new.media-strategy@septeni.co.jp

[Inquiries about press release]
Septeni Holdings Co., Ltd., CEO Office, Public Relations Department, Public Relations Division, Onuma & Kojima
E-mail: koho@septeni-holdings.co.jp

■Overview of SEPTENI CO., LTD.
Main Business: Digital marketing support business
Head Office: Sumitomo Fudosan Shinjuku Grand Tower 28F, 8-17-1 Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Representative: Yusuke Shimizu, Representative Director and President
Corporate URL: https://www.septeni.co.jp/