The Internet Marketing Business is the Septeni Group’s business pillar. It engages chiefly in sales of Internet ads.
Internet ads refer to ads displayed on computers and smartphones at the time of performing a search or using an application as shown below. Unlike TV commercials and newspaper ads, Internet ads allow the targets to be finely defined on the basis of users’ ages, genders, records of actions, their ranges and all other data. This is the greatest advantage of Internet ads.
This targeting heightens the adverting effect.
The market size surpassed 1.5 trillion yen in 2017 and is presumed to continue to grow.